“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Joe Chernov

Writing a illustrious digital marketing resume is the key to success as it helps you differentiate yourself from the competition and let potential employers know what you bring to the table.

This article will guide you from displaying your digital marketing skills and expertise to ensuring that your resume is adapted to the role you are interested in. You will learn about constructing an effective resume that will guarantee you get noticed.

Digital marketing resume examples

Entry-level digital marketing resume sample

Entry-level digital marketing resume sample
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Experienced digital marketing specialist resume sample

Lilly Hare
lilly-hare@email.com | 301-795-5677 | Hagerstown, MD

Digital Marketing Resume Summary

Experienced digital marketing professional with 5+ years of experience in SEO, SEM, and content marketing. Proven track record of driving website traffic and improving customer engagement. Adept at developing and implementing comprehensive digital marketing strategies to meet business objectives.

Key Skills

  • Strategic Planning & Execution
  • Networking Sites: Platforms: Facebook, Instagram, Twitter
  • Search Engine Optimization & Web Analytics
  • Budget Management & Performance Tracking
  • Content Creation & Copywriting
  • Adobe Creative Suite (Photoshop/InDesign)
  • Google Ads & Email Marketing Platforms
  • Video Production & Editing

Work Experience

Head of Digital Advertising | Velvet Hammer (Hagerstown, MD)

September 2020 - Present

  • Develop and implement strategic digital initiatives to attract website visitors and enhance customer engagement.
  • Create effective content strategies and campaigns across channels including web, email, and social media.
  • Monitor web analytics to measure the performance of digital marketing initiatives.
  • Manage PPC campaigns to optimize budget allocation and maximize ROI.
  • Supervise daily operations of the digital marketing team.

Digital Marketing Specialist | Ember Glow Strategies (Hagerstown, MD)

June 2016 - August 2020

  • Developed and implemented comprehensive SEM campaigns to drive website traffic.
  • Crafted engaging content for the company blog, website, emails, and social media channels.
  • Monitored web analytics data to track KPIs and adjust strategies accordingly.

Education

Bachelor of Science in Marketing and Advertisement | University of Maryland (Hagerstown, MD)

  • Year enrolled: 2012 - 2016
  • Honors: Magna cum Laude

Certifications

  • Advanced Certification in Digital Marketing | American Marketing Association (2020)
  • Google Ads Certification | Google (2016)

Digital marketing manager resume sample

Digital marketing manager resume sample
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Formatting your resume

Not only should your resume be customized to the particular position you are applying for, but it should also be nicely formatted and look interesting. This can include things like the sections' order, color scheme, etc.

Formatting tips:

  • The font needs to be clear and professional-looking. Sans-serif fonts, like Arial or Calibri, are common choices. The font size should not be too small.
  • Page margins should be generous to make sure there is enough white space.
  • Keep the layout consistent throughout the resume, and aim to limit your resume to one page.
  • Choose a color scheme that is both professional and visually appealing. Utilize a limited amount of colors as this could be disorienting. You can use one primary color with some accent colors if you wish.

By taking the time to create a unique digital marketer's resume that catches employers' attention, you will make a great first impression and put yourself in the best position for success!

Utilizing a resume builder

Did you know you do not need to stress out about properly formatting and working on your resume anymore? With Resume Trick you can create a professional digital marketing resume in almost no time.

The service offers digital marketing resume templates so you can avoid assembling a document from scratch. The layouts are professionally designed to help you make a great impression on potential employers.

Pros of the online resume creator:

  • Working with an online resume-building platform is much faster than using a text editor to craft your digital marketer's resume. All you have to do is open the template you like and start filling it in with details.
  • And you don't have time to finish it all in one go. You can always save your work and come back to it later.
  • You can select from a range of styles and formats to find the perfect template that reflects your personality the most. Choose from classic or modern designs, set the color, and start building your best profile!
  • Not sure how to phrase resume summary better or what skills to add? The AI assistant will help you get through the moments when you're stuck!

So don't miss this opportunity and get started now with the collection of high-quality digital marketing resume templates!

Presenting contact information

“Know thyself. Know the customer. Innovate.”

Beth Comstock

When sharing personal and contact information in a digital marketing resume, list the details that will help to identify you and reach out in case of a positive decision regarding your hiring.

Your resume must state your full name, valid phone number, professional email, and physical address.

You can also share your LinkedIn profile or other links containing your work as a digital marketer samples. Place these details on top of the page in a readable font for easier comprehension.

Talking about work experience

In May 2022, the average yearly salary for advertising and digital marketing managers stood at approximately $127,830. (U.S. Bureau of Labor Statistics)

The structure of your employment history resume section has to exhibit your past experiences and accomplishments. It would be advantageous to present it in chronological order, beginning with the most recent position.

When you organize your past jobs as a digital marketer, state the name of the employer, the role you had, and the dates of employment. Incorporate bullet points to catalog your job duties and special achievements.

Digital marketing manager resume - sample of work history:

  • Senior Digital Marketer at Prime Pulse Promotions | June 2020 - Present

    • Supervise a team of 10 junior marketers and ensure that goals are met promptly.
    • Develop digital campaigns and implement strategies to increase leads and conversions.
    • Manage and optimize digital marketing channels such as SEO, email marketing, online advertising, etc.

    Digital Marketing Specialist at Essence Marketing Agency | January 2018 - June 2020

    • Created and implemented sophisticated online marketing strategies for enhanced customer involvement.
    • Analyzed data collected from various digital channels to gain insights into clients' behavior.
    • Monitored industry trends and proposed new strategies based on market analysis.

The above experience could be highly advantageous when looking for a role in the digital marketing field.

It demonstrates that the candidate has the necessary skillset to succeed in the role. It also illustrates that they honed themselves throughout their careers and succeeded in acquiring more responsibility over time.

Sharing education credentials

Academic credentials are one of the vital information you provide on a digital marketer's resume.

Education should always be listed in reverse chronological order, with the last school or course attended first.

Begin by stating the name of your school, what degree you earned, and what were the enrollment dates. It is also beneficial to list relevant coursework or extracurricular activities that can add value to your application.

Digital marketing resume - examples of academic details:

  • Bachelor of Science in Marketing | New York University (2021)

    • GPA: 3.89
    • Outstanding Marketing Graduate Award (2021)
    • Courses: User Experience Design, Database Management, Digital Marketing

    Certifications

    • Certified Digital Marketing Associate | Meta (2020)
    • Google Digital Marketing and E-commerce Professional Certificate | Coursera (2019)

The courses completed can be advantageous when applying for a digital marketing role. Skills, such as optimizing for SEO and marketing strategies, can also be helpful for producing content that ranks on Google or other search engines.

Highlighting digital marketing skills

“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.”

David Meerman Scott

Incorporating both soft and hard skills for a digital marketing resume is necessary. They equip the employer with a full picture of your capabilities.

Soft skills can be mentioned in a brief summary at the top of the resume or within the job descriptions. Hard skills should be stated separately in their own section. For each skill, you may provide an example of how it has been used in previous positions.

Digital marketing resume - examples of soft skills:

  • Communication. Capacity to interact efficiently with colleagues, clients, and customers.
  • Creativity. Talent to come up with innovative solutions and ideas.
  • Adaptability. Ability to adjust strategies quickly based on changing market conditions or customer needs.
  • Problem-solving. Mastery in identifying and resolving complex problems fast and efficiently.

Digital marketing resume - examples of hard skills:

  • Search engine optimization. Comprehending methods of enhancing online presence in search engines, such as Google and Bing.
  • Promotion via online networks. Proficiency in using social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, for advertising campaigns.
  • Google Analytics. Expertise in utilizing Google Analytics information to gauge website effectiveness and create effective plans for enhancing it.
  • Content creation. Ability to produce engaging content that resonates with target audiences online.
  • Paid advertising. Understanding the principles of pay-per-click (PPC) advertising and remarketing.
  • Copywriting. Proven history of effective marketing writing.
  • Online project management. Skills in managing digital projects, such as web design or online campaigns.
  • HTML/CSS. Knowledge of web development languages used to create websites and mobile applications.

Composing a resume summary

Private companies are favored by 61% more digital marketing specialists compared to their counterparts in public companies. (Zippia)

An exceptional digital marketing resume summary should comprise key qualifications that exhibit your talents and the worth you can offer to the business.

An exemplary resume summary looks like this:

Dynamic digital marketer with 5+ years of experience creating high-performing campaigns across multiple channels. Adept at developing effective SEO strategies to engage target audiences and drive website traffic. Skilled in leveraging analytics tools to measure ROI and optimize campaigns for maximum return on investment. Demonstrated history of accomplishment of driving successful campaigns from concept to launch.

Here are 3 tips for writing a great resume statement for a digital marketing specialist:

  1. Emphasize your most pertinent abilities and qualifications that are appropriate for the digital marketer job you are applying for. In this way, the hiring manager can quickly understand how you would be a valuable addition to their team.
  2. Use industry-specific terms throughout your summary as well as keywords from the job description. This will ensure your resume passes the ATS scan.
  3. Keep your summary short and sweet by using concise sentences with a maximum of twelve words each.

Including social media links

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.”

Matt Goulart

Digital marketers should be comfortable sharing their online profiles on platforms like Twitter, Instagram, Facebook, and others. They are working in a web-based environment anyway, often remote.

Sharing online profiles will evidence your understanding of how to use these websites for marketing purposes.

Pros:

  • Links to social media accounts show the individual's skill in working with digital marketing tools.
  • It will provide an opportunity to share work samples and examples of successful campaigns.
  • Social media links illustrate up-to-date knowledge of new trends and techniques in the industry.
  • It can help with networking, as employers often view the candidate's public profile.

Cons:

  • It may take up space on the resume that could otherwise be used for more relevant information.
  • If the accounts are not managed well, it could reflect poorly on the individual.
  • There might be potential privacy issues with sharing this information.

By including a reference to your social media profiles on your digital marketing resume, you can demonstrate your expertise and experience in the profession.

However, it is important to manage these accounts professionally and only give access to the information that is relevant and appropriate.

Adding more information

Supplementary information on a digital marketing resume can not only make it more impressive. Moreover, it can also help the recruiter gain a better understanding of your other capabilities.

See the below elements you can add to your resume:

  • Hobbies reflect that you are a well-rounded person and have other pursuits outside of work. For example, if “blogging” is your hobby, it indicates that you possess experience in creating content, which could be beneficial for a digital marketing position.
  • Courses signify that you have taken action to deepen your digital marketing qualifications. This could include anything from online classes on social media advertising or web design to attending conferences or workshops.
  • Languages displays a foreign language fluency and is crucial if you are submitting an application for an international role. Moreover, this implies your understanding of different cultures and being able to communicate effectively with people from various backgrounds.
  • Awards exemplify your achievements and recognition you received from others for your hard work. These rewards may consist of awards for work done on campaigns or recognition for being one of the top performers in their company.
  • Internships reveal your involvement in the sector, even if it is only introductory-level work. It also provides evidence of your willingness to put in the effort and learn new skills quickly.
  • References permit employers to obtain an external opinion of how you performed at your former positions or internships. It elaborates on what kind of employee they may be hiring, which helps them make an informed decision.
  • Certificates reveal to employers that you have gone the extra mile to be adept in additional knowledge. Certification in digital marketing could be certificates from Google Ads or an SMM Certificate, which can help set you apart from other applicants.
  • Portfolio showcases your best work and gives employers a better idea of your skillset. If you have a portfolio, add a link or download it as a PDF and attach it to your application.
  • Work samples can be a great way to illustrate triumph in online advertising initiatives, as well as your capacity to think inventively. Share links to accounts managed or marketing campaign launches.
  • Testimonials allow you to see the feedback on your work. Have past clients or colleagues written glowing reviews about your work as a digital marketer? Share relevant testimonials in this section.

These optional sections of the digital marketing resume can help add depth and detail to your resume. This gives employers insight into why you are the perfect fit for their organization.

Make sure that each segment is relevant and highlights only the strongest aspects of your experience.

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Digital marketing cover letter

Digital marketing cover letter example

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Crafting a supporting letter for your digital marketing resume may seem a bit challenging. Yet, with the right guidelines, you can create an effective and professional cover letter that will help you land an interview.

  1. Start your cover letter with a powerful introduction. Introduce yourself and explain what interests you in the position. Spotlight relevant expertise that makes you a strong applicant for the job. Keep your intro concise and use language that captures the reader's attention.
  2. Research the company and study the job description. Examine the requirements that the employer has set and emphasize abilities or experiences you possess that fit their criteria. Use action verbs and incorporate key phrases from the job description to prove that your qualifications align with their expectations.
  3. Focus on how your experience makes you an ideal candidate for the position. When writing the body of your letter, showcase your accomplishments and highlight any successes you have had in previous roles. Explain how your skills and experiences can benefit the company, and describe how you can help them achieve their goals.
  4. End the supporting letter with a call to action. Finish with a note that encourages the recruiter to reach out to you. Include your phone number or email to make it easier for them to contact you if they are interested in learning more about you.

Bad example:

  • Hi there! I am interested in the prospect of being a Digital Marketing Expert at your company. I'm really excited about it because I love digital marketing! I'm great at SEO, PPC, social media, email campaigns… basically everything in the realm of online marketing! I think I'd be perfect for this role! Thanks!

This example of a cover letter is bad because it lacks specificity. It does not elaborate on how the candidate's experience matches what the employer is looking for in the role. It fails to describe accomplishments or successes from past roles that could make them stand out as a candidate.

Instead of giving concrete examples of what makes them qualified, it simply states that they are “great” without providing any evidence to back up this statement. Lastly, there is no call-to-action encouraging the reader to contact them so they can arrange an interview.

Good digital marketing cover letter example:

  • Dear Ms. Chifley,

    I am writing to express my interest in the Digital Marketing Manager position at Synergy Spark Strategies. With over a decade of experience in spearheading digital marketing campaigns for diverse B2B and B2C enterprises, I am confident that my expertise aligns seamlessly with the requirements of this role.

    My educational background includes a Bachelor's degree in Strategic Communications & Advertising and a Master's in Digital Marketing. Notably, I recently orchestrated a highly successful rebranding campaign for one of my clients, resulting in a remarkable 25% increase in online engagement.

    Throughout my career, I have consistently driven tangible results by managing various SEO initiatives, leading to a significant 40% surge in website traffic from organic search channels. My comprehensive understanding of both traditional and digital marketing methodologies enables me to craft holistic campaigns that deliver measurable outcomes.

    I am genuinely enthusiastic about the opportunity to join the innovative team at Synergy Spark Strategies. I am eager to explore how my proven track record and strategic insights can contribute to achieving your organizational objectives. Enclosed with this letter is a link to my portfolio, showcasing examples of my past work and successful marketing campaigns.

    I am available at your earliest convenience to discuss how my qualifications and experiences can be a valuable asset to your team. Please do not hesitate to reach out to me via email at hayden-bevan@email.com to schedule a meeting or further discuss my candidacy. Thank you for considering my application.

    Sincerely,
    Hayden Bevan

This digital marketing cover letter example is exemplary because it presents the applicant's credentials and talks about their achievements at the previous job.

Above all, it demonstrates eagerness to work for the company they are applying to. It offers to reach out at the end and gives a link to the portfolio.

Advice for an entry-level digital marketing candidate:

  1. Take the time to research the company and job posting before writing your cover letter so that you can tailor it specifically for the role you are applying for.
  2. Focus on how you could benefit the company by demonstrating how your skills and accomplishments could support their ambitions.
  3. Use keywords from the job description when possible to show that you are qualified for the position.
  4. Avoid generic phrases, such as “I am a hard worker” or “I am a team player”. They do not provide concrete examples of why you would be an asset to the company.
  5. Proofread your letter multiple times before sending it and have someone else read it as well for extra feedback.

Digital marketing cover letter with no experience example:

Dear Mr. Petersen,

I am writing to express my genuine interest in the Digital Marketing role at Luminary Loft Marketing Co. With a solid educational foundation in marketing from Pennsylvania State University and an unwavering passion for all things digital, I am eager to bring my unique perspective and skills to your esteemed organization.

My continuous pursuit of staying abreast of the latest trends and technologies in the dynamic realm of digital marketing underscores my commitment to delivering innovative solutions. Coupled with my strong creative flair, problem-solving acumen, and effective communication skills, I am confident in my ability to make a meaningful impact on your team.

To provide further insight into my qualifications, I have completed several projects during my academic journey. These include conducting a comprehensive study on SEO best practices to enhance online visibility and ranking, analyzing current trends in content marketing to develop engaging and effective content strategies, and examining web design principles to ensure seamless user experiences and optimized conversions.

In addition to my academic endeavors, I am proficient in deploying a range of digital marketing tools and platforms, including Google Analytics, Adobe Creative Suite, and MailChimp. I am poised to leverage these skills and knowledge to drive success for Luminary Loft Marketing Co.

I am genuinely excited about the opportunity to contribute to your organization's growth and success. Thank you for considering my application.

Should you require any further information or wish to discuss my candidacy in more detail, please do not hesitate to reach out. I eagerly await the opportunity to speak with you.

Sincerely,
Alannah Mondalmi

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Proofreading application materials

New York, NY stands out as the top location with the highest demand for digital marketing specialists. Meanwhile, Washington is recognized as the premier state for digital marketing specialists to reside in. (Zippia)

Proofreading your digital marketing resume and cover letter prior to submitting them for an employment opportunity is essential. Employers are looking for attention to detail, and even small errors can be off-putting.

DOs:

  • Check your grammar. Using proper grammar and words demonstrates professionalism, which is vital for effective communication in any position.
  • Take your time. Read through the document slowly and carefully, paying attention to each sentence. Check for spelling mistakes, incorrect grammar or punctuation, missing information, and other errors.
  • Review. It is also beneficial to reread it several times, as well as invite someone else to review it.
  • Employ tools. Take advantage of spellcheck tools available online or within word processing programs. This can aid in catching typos you may have missed.

With this advice in mind, you'll surely be able to create well-written and polished resume and cover letter.

Conclusion

Building an effective digital marketing resume takes time and dedication, but with the offered guidelines you will be able to build one that lands you the desired job.

You can simplify the process of seeking employment by using an online resume builder with digital marketing resume templates.

Our article provided digital marketing resume examples and helpful tips to ensure you can create a flawless digital marketer's resume that will be noticed by potential employers.

So start composing your digital marketing resume now!