As competition in digital marketing grows, having a standout SEO specialist resume is essential to land that coveted job.

In this guide, we'll walk you through the important elements that every application should include when making resume, from key skills and experiences to formatting and tailoring your document for specific roles.

Whether you're a seasoned pro or just starting out, these tips will help you create a SEO resume that gets noticed.

SEO resume examples

SEO specialist resume sample

SEO expert resume template

SEO Specialist Resume
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Resume for SEO expert | Plain text

Sarah Johnson

Location: London, UK
Email: sarah.johnson@email.com
Phone: +44 20 7946 0958
LinkedIn: /in/sarahjohnson

Professional Summary

Detail-oriented and results-driven SEO Specialist with 7+ years of experience optimizing websites for organic search performance. Proven track record of increasing traffic, improving search engine rankings, and enhancing online visibility for clients across various industries. Strong in keyword research, on-page optimization, and SEO analytics.

Skills

  • Keyword Research (Google Keyword Planner, SEMrush, Ahrefs)
  • On-Page & Off-Page SEO
  • Content Optimization
  • SEO Audits
  • Analytics (Google Analytics, Google Search Console)
  • Technical SEO (Site Speed, Mobile Optimization)
  • Link Building

Professional Experience

SEO Specialist

Greenwich Digital, London, UK

March 2021 – Present

  • Manage SEO campaigns for 15+ clients, leading to an average increase of 30% in organic traffic within 6 months.
  • Conduct comprehensive site audits to identify and resolve technical issues affecting search rankings.
  • Perform keyword research and competitive analysis, driving optimized content strategies and SEO recommendations.
  • Collaborate with content teams to ensure SEO-friendly content creation and optimization.

SEO Executive

Pixel Growth, London, UK

June 2018 – February 2021

  • Spearheaded on-page SEO optimization, including meta tags, headings, and internal linking.
  • Increased keyword rankings for client websites, with multiple keywords ranking on the first page of Google.
  • Generated monthly performance reports for clients using Google Analytics and Google Search Console.
  • Assisted in building backlinks and improving domain authority through outreach campaigns.

Education

Bachelor of Science in Digital Marketing

University of Westminster, London, UK

Graduated: 2018

Certifications

  • Google Analytics Certified – Completed: June 2022
  • SEMrush Academy: SEO Fundamentals – Completed: January 2021
  • HubSpot Content Marketing Certification – Completed: November 2020

Projects

SEO Project for London E-commerce Website

January 2024 – March 2024

  • Led an SEO overhaul for a leading e-commerce client in London, improving organic search traffic by 40%.
  • Optimized product pages, implemented structured data markup, and reduced page load time by 30%.
  • Achieved top 5 rankings for several high-traffic keywords, significantly increasing revenue.

Strong sides of this SEO expert resume example:

  • The professional resume summary effectively highlights the candidate's strengths in SEO, with a focus on results and key skills.
  • The document lists a targeted set of abilities relevant to an SEO specialist role, emphasizing tools and technical abilities.
  • Including a project section demonstrates hands-on experience, showcasing practical application of skills.
How to properly format a resume for a SEO specialist?
  • Use professional fonts like Arial, Calibri, or Times New Roman.
  • Keep the font size between 10-12 points for readability.
  • Ideally, your resume should be one page if you have less than 10 years of experience.
  • For seasoned professionals, a maximum of two pages is acceptable.
  • Maintain 1-inch margins on all sides of SEO resume for a clean layout.
  • Utilize consistent spacing between sections to improve readability.
  • Employ larger font sizes (14-16 points) or bold text to differentiate headings.

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SEO manager resume example

Sample SEO manager resume

David Miller

Location: New York, NY, USA
Email: david.miller@email.com
Phone: +1 212-555-9876
LinkedIn: /in/davidmiller

Professional Summary

Experienced SEO Manager with over 9 years of expertise in leading and executing large-scale SEO strategies for global brands. Proven ability to manage cross-functional teams, optimize websites for organic traffic growth, and exceed SEO performance goals. Adept at data-driven decision-making and continuously adapting to changes in search engine algorithms and digital marketing trends.

Skills

  • SEO Strategy Development
  • Keyword & Competitor Research
  • Team Leadership & Project Management
  • Technical SEO (Site Architecture, Schema Markup)
  • Google Analytics & Tag Manager
  • Data Analysis & Reporting
  • Conversion Optimization
  • Link Building & Outreach

Professional Experience

SEO Manager

H&M, New York, NY, USA

April 2020 – Present

  • Lead a team of 5 SEO specialists and content creators to improve organic search visibility, driving a 45% year-over-year increase in web traffic.
  • Collaborate with marketing and development teams to optimize H&M's e-commerce site, resulting in a 20% improvement in conversion rates.
  • Direct the keyword strategy for new product launches, ensuring high visibility in competitive search results.
  • Conduct advanced technical audits to resolve issues related to site speed, crawlability, and mobile optimization.

SEO Lead

Warby Parker, New York, NY, USA

July 2016 – March 2020

  • Managed all aspects of SEO for Warby Parker’s online store, improving organic search traffic by 35%.
  • Optimized on-site content, resulting in higher rankings for key product-related keywords.
  • Oversaw SEO performance and collaborated with the marketing department on content creation and outreach strategies.
  • Enhanced SEO reporting and analytics processes, providing actionable insights for executive teams.

Education

Bachelor of Arts in Marketing

New York University, NY, USA

Graduated: 2016

Certifications

  • SEMrush Advanced SEO Training – Completed: February 2022
  • HubSpot Inbound Marketing Certification – Completed: December 2021
  • Google Ads Certified – Completed: March 2021
  • Google Analytics Certified – Completed: July 2020

Leadership Experience

Mentoring Junior SEO Specialists

January 2022 – Present

  • Mentor 3 junior SEO specialists, providing training on SEO best practices, keyword research, and site audits.
  • Create a knowledge-sharing program, which increased team efficiency and SEO knowledge.
  • Help junior members advance their careers by providing resources for certifications and professional development.

Here are a few reasons why this example of a SEO resume will impress recruiters:

  • Leadership experience showcases the ability to manage teams and collaborate cross-functionally.
  • It emphasizes the candidate's role in developing and executing SEO strategies, focusing on long-term growth.
  • Clear metrics and results from the work at major companies (like H&M and Warby Parker) provide concrete evidence of success.
Should I choose a SEO resume objective or summary?
  • Use a summary if you have 2+ years of relevant experience.
  • It highlights your key achievements and skills in 3-4 sentences.
  • Ideal for candidates who want to showcase their proven track record.

SEO resume summary sample:

Detail-oriented SEO Specialist with 4+ years of experience improving organic traffic by 30% and optimizing site performance. Skilled in technical SEO, content strategy, and analytics tools like SEMrush and Google Analytics.

  • Use an objective if you're a recent graduate or transitioning jobs.
  • It outlines your career goals and how your skills align with the role.
  • Should also be concise—no more than 1-2 sentences.

SEO resume objective example:

Recent Marketing graduate with hands-on SEO training, seeking to leverage analytical and content optimization skills to drive traffic and improve search rankings.

How to showcase your SEO resume skills?

The skills section is critical because it makes it easy for hiring managers and ATS systems to identify your qualifications.

  • Hard skills are technical abilities directly related to SEO (e.g., keyword research).
  • Soft skills are interpersonal or organizational traits (e.g., teamwork).

SEO skills for resume:

  • Keyword research
  • On-page optimization
  • Technical SEO
  • Link building
  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Content management systems (CMS)
  • HTML/CSS basics

SEO soft skills:

  • Communication
  • Time management
  • Analytical thinking
  • Creativity
  • Problem-solving
  • Team collaboration
  • Adaptability
  • Attention to detail
  • Organization
  • Leadership

SEO analyst resume template

SEO analyst resume sample

SEO Analyst Resume
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Resume for SEO analyst | Text version

Ricardo Hitt

Location: Toronto, Canada
Email: ricardo.hitt@email.com
Phone: +1 416-555-4768
LinkedIn: /in/ricardohitt

Professional Summary

Analytical and highly organized SEO Analyst with 6+ years of experience in analyzing website performance and implementing strategies to improve search rankings and user experience. Passionate about using data to drive decisions and help businesses grow through organic search.

Skills

  • SEO Analysis & Reporting
  • Keyword Research & Strategy
  • Google Analytics & Data Studio
  • Technical SEO (Core Web Vitals, Site Speed)
  • On-Page Optimization (Meta Tags, URL Structure)
  • Backlink Analysis & Strategy
  • A/B Testing & Conversion Optimization
  • SEO Tools (Ahrefs, Moz, Screaming Frog)

Professional Experience

SEO Analyst

Shopify, Toronto, Canada

January 2022 – Present

  • Perform SEO audits for 20+ e-commerce websites, identifying opportunities to improve site speed and mobile usability, leading to an average 25% increase in organic traffic.
  • Conduct in-depth keyword research for product listings, optimizing titles and descriptions to boost organic rankings.
  • Develop weekly SEO performance reports and present insights to senior management and clients.
  • Utilize data analysis tools to monitor and report on SEO performance, focusing on CTR, impressions, and keyword rankings.

Junior SEO Analyst

Kijiji, Toronto, Canada

July 2019 – December 2021

  • Assisted in conducting technical SEO audits, identifying issues related to crawling, indexing, and site structure.
  • Optimized product and category pages to enhance search engine rankings, resulting in a 15% increase in organic search traffic.
  • Supported the development of content strategies and keyword optimization for blog and landing pages.
  • Worked with the marketing team to plan and execute link-building campaigns to improve domain authority.

Education

Bachelor of Science in Marketing

University of Toronto, Canada

Graduated: 2019

Certifications

  • Yoast SEO for WordPress – Completed: April 2022
  • SEMrush SEO Toolkit Certification – Completed: September 2021
  • Google Analytics Certified – Completed: February 2020

Advanced SEO Tools & Platforms

  • Proficient in Ahrefs, Moz, and Screaming Frog for detailed technical audits and backlink analysis.
  • Experience with Google Data Studio for custom reporting and visualizing SEO performance.
  • Comfortable using HTML/CSS to implement on-page SEO improvements and resolve technical issues.

This sample SEO specialist resume is effective for several reasons:

  • It showcases strong analytical skills, particularly with data tools like Google Analytics and SEMrush.
  • The candidate's experience with technical SEO aspects, such as site audits and page speed improvements, is highlighted.
  • The application effectively balances both technical and strategic SEO skills, showcasing versatility across different aspects.
What academic credentials should I add to my SEO expert resume?

Even if the role prioritizes experience, showcasing your educational background strengthens your candidacy.

  • Mention your degree and field of study (e.g., "Bachelor of Science in Marketing").
  • Include the full name of the college or university and your graduation date.
  • Highlight relevant certifications like Google Analytics, HubSpot SEO, or SEMrush Academy.
How to organize the experience section in a SEO specialist resume?
  • Use reverse chronological order, starting with your most recent job.
  • Clearly state your position (e.g., SEO Specialist).
  • List the company and city (e.g., "Greenwich Digital, London").
  • Add the month and year for your dates of employment (e.g., "March 2021 – Present").
  • Demonstrate 4-6 accomplishments using action verbs. Focus on measurable results.

Conclusion

Creating a strong SEO specialist resume is more than just listing skills and work experiences—it’s about showcasing your expertise in optimizing websites for search engines and driving meaningful results.

By focusing on your relevant skills, certifications, and achievements, and by presenting them in a clean, professional format, you'll increase your chances of standing out to hiring managers.

Keep updating your SEO resume as you grow in your career to ensure that it reflects your latest accomplishments and expertise. With these steps, you’re on your way to landing your next SEO job!

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